Privacy Policy

Introduction

With the following data protection declaration we would like to explain to you which types of your personal data (hereinafter also referred to as “data”) we process for what purposes and to what extent. The data protection declaration applies to all processing of personal data carried out by us, both within the framework the provision of our services as well as in particular on our websites, in mobile applications and within external online presences, such as our social media profiles (hereinafter collectively referred to as “online offer”).

The terms used are not gender specific.

As of August 30, 2020

Contents overview

  • introduction
    Responsible person
    Overview of the processing
    Relevant legal bases
    Safety measures
    Data processing in third countries
    Use of cookies
    Provision of the online offer and web hosting
    Blogs and publication media
    Newsletters and electronic notifications
    Sweepstakes and competitions
    Web analysis, monitoring and optimization
    Online marketing
    Affiliate Programs and Affiliate Links
    Presence in social networks (social media)
    Plugins and embedded functions as well as content
    Deletion of data
    Change and update of the data protection declaration
    Data Subject Rights
    Definitions of terms

Responsible

FOTOGOALS:

Lukas Zobel
Friedenstraße 7a
97072 Würzburg
Germany

Justine Johnson
Am Sommerberg 36
97816 Lohr am Main
Germany

Authorized representatives: Lukas Zobel, Justine Johnson

E-mail address: kontakt@fotogoals.com

Imprint: fotogoals.com/en/imprint

Overview of the processing

The following overview summarizes the types of data processed and the purposes of their processing and refers to the data subjects.

Types of data processed

Inventory data (e.g. names, addresses).
Content data (e.g. text input, photographs, videos).
Contact details (e.g. email, phone numbers).
Meta / communication data (e.g. device information, IP addresses).
Usage data (e.g. websites visited, interest in content, access times).
Social data (data that are subject to social secrecy (Section 35 SGB I) and are processed, for example, by social insurance agencies, social welfare agencies or supply authorities.).
Location data (data indicating the location of an end user’s device).
Contract data (e.g. subject of the contract, duration, customer category).
Payment data (e.g. bank details, invoices, payment history).

Categories of data subjects

Employees (e.g. employees, applicants, former employees).

Interested persons.

Communication partner.

Customers.

Users (e.g. website visitors, users of online services).

Sweepstakes and competition participants.

Purposes of processing

Affiliate tracking.

Provision of our online offer and user-friendliness.

Visit action evaluation.

Cross-device tracking (cross-device processing of user data for marketing purposes).

Direct marketing (e.g. by email or post).

Conducting sweepstakes and competitions.

Feedback (e.g. collecting feedback via the online form).

Interest-based and behavioral marketing.

Contact requests and communication.

Profiling (creation of user profiles).

Remarketing.

Range measurement (e.g. access statistics, recognition of returning visitors).

Safety measures.

Tracking (e.g. interest / behavior-based profiling, use of cookies).

Contractual services and services.

Management and answering of inquiries.

Target group formation (determination of target groups relevant for marketing purposes or other output of content).

Relevant legal bases

In the following we share the legal basis of the General Data Protection Regulation (GDPR), on the basis of which we process the personal data. Please note that in addition to the regulations of the GDPR, the national data protection requirements in your or our country of residence and domicile may apply. If more specific legal bases are relevant in individual cases, we will inform you of this in the data protection declaration.

  • Consent (Art. 6 Para. 1 S. 1 lit. a GDPR) – The data subject has given their consent to the processing of their personal data for a specific purpose or for several specific purposes.
  • Fulfillment of contracts and pre-contractual inquiries (Art. 6 Paragraph 1 Sentence 1 lit. respectively.
  • Protection of vital interests (Art. 6 para. 1 sentence 1 lit. d. GDPR) – Processing is necessary to protect the vital interests of the data subject or another natural person.
  • Legitimate interests (Art. 6 Para. 1 S. 1 lit.f. GDPR) – Processing is necessary to safeguard the legitimate interests of the person responsible or a third party, unless the interests or fundamental rights and freedoms of the data subject, which protect personal data Data require, predominate.

National data protection regulations in Germany: In addition to the data protection regulations of the General Data Protection Regulation, national data protection regulations apply in Germany. This includes in particular the law on the protection against misuse of personal data during data processing (Federal Data Protection Act – BDSG). The BDSG contains in particular special regulations on the right to information, the right to erasure, the right of objection, the processing of special categories of personal data, processing for other purposes and transmission as well as automated decision-making in individual cases including profiling. It also regulates data processing for the purpose of employment (Section 26 BDSG), in particular with regard to the establishment, implementation or termination of employment relationships and the consent of employees. Furthermore, state data protection laws of the individual federal states can be applied.

Safety measures

We take appropriate technical and organizational measures in accordance with the legal requirements, taking into account the state of the art, the implementation costs and the type, scope, circumstances and purposes of processing as well as the different probabilities of occurrence and the extent of the threat to the rights and freedoms of natural persons to ensure a level of protection appropriate to the risk.

The measures include, in particular, securing the confidentiality, integrity and availability of data by controlling physical and electronic access to the data as well as the access, input, forwarding, ensuring availability and their separation. Furthermore, we have set up procedures that ensure the exercise of data subject rights, the deletion of data and reactions to the threat to the data. Furthermore, we consider the protection of personal data already in the development or selection of hardware, software and procedures in accordance with the principle of data protection, through technology design and through data protection-friendly default settings.

Shortening the IP address: If it is possible for us or if it is not necessary to save the IP address, we will shorten or have your IP address shortened. If the IP address is shortened, also known as “IP masking”, the last octet, ie the last two digits of an IP address, is deleted (the IP address in this context is an Internet connection through the online Access provider individually assigned identifier). With the shortening of the IP address, the identification of a person based on their IP address should be prevented or made significantly more difficult.

SSL encryption (https): We use SSL encryption to protect your data transmitted via our online offer. You can recognize such encrypted connections by the prefix https: // in the address line of your browser.

Data processing in third countries.

If we process data in a third country (i.e. outside the European Union (EU), the European Economic Area (EEA)) or the processing in the context of the use of third-party services or the disclosure or transfer of data to other persons, offices or companies takes place, this is only done in accordance with the legal requirements.

Subject to express consent or contractually or legally required transfer, we process or have the data processed only in third countries with a recognized level of data protection, contractual obligation through so-called standard protection clauses of the EU Commission, in the presence of certifications or binding internal data protection regulations (Art. 44 to 49 GDPR, Information page of the EU Commission: https://ec.europa.eu/info/law/law-topic/data-protection/international-dimension-data-protection_de).

Use of cookies

Cookies are text files that contain data from websites or domains that have been visited and are stored on the user’s computer by a browser. A cookie is primarily used to store information about a user during or after their visit to an online offer. In addition to the information stored, e.g. the language settings on a website, the login status, a shopping cart or the place where a video was viewed. The term cookies also includes other technologies that perform the same functions as cookies (e.g. if user information is stored using pseudonymous online identifiers, also known as “user IDs”)

A distinction is made between the following cookie types and functions:

Temporary cookies (also: session or session cookies): Temporary cookies are deleted at the latest after a user has left an online offer and closed their browser.

Permanent cookies: Permanent cookies are saved even after the browser is closed. For example, the login status can be saved or preferred content can be displayed directly when the user visits a website again. The interests of users who are used to measure reach or for marketing purposes can also be stored in such a cookie.

First-party cookies: First-party cookies are set by ourselves.

Third-party cookies (also: third-party cookies): Third-party cookies are mainly used by advertisers (so-called third parties) to process user information.

Necessary (also: essential or absolutely necessary) cookies: On the one hand, cookies can be absolutely necessary for the operation of a website (e.g. to save logins or other user input or for security reasons).

Statistics, marketing and personalization cookies: Furthermore, cookies are usually also used in the context of range measurement and when the interests of a user or his behavior (e.g. viewing certain content, using functions, etc.) on individual websites in a user profile get saved. Such profiles are used to provide users with e.g. Display content that matches their potential interests. This process is also referred to as “tracking”, i.e. tracking the potential interests of users. Insofar as we use cookies or “tracking” technologies, we will inform you separately in our data protection declaration or in the context of obtaining consent.

Notes on legal bases: The legal basis on which we process your personal data with the help of cookies depends on whether we ask for your consent. If this is the case and you consent to the use of cookies, the legal basis for processing your data is the declared consent. Otherwise, the data processed with the help of cookies will be processed on the basis of our legitimate interests (e.g. in a business operation of our online offer and its improvement) or, if the use of cookies is necessary, to fulfill our contractual obligations.

Storage duration: If we do not provide you with explicit information on the storage duration of permanent cookies (e.g. in the context of a so-called cookie opt-in), please assume that the storage duration can be up to two years.

General information on revocation and objection (opt-out): Depending on whether the processing takes place on the basis of consent or legal permission, you have the option at any time to revoke your consent or to object to the processing of your data using cookie technologies ( collectively referred to as “opt-out”). You can first explain your objection using the settings of your browser, e.g. by deactivating the use of cookies (which can also limit the functionality of our online offer). An objection to the use of cookies for online marketing purposes can also be declared using a large number of services, especially in the case of tracking, via the websites https://optout.aboutads.info and https://www.youronlinechoices.com/ become. In addition, you can receive further objection notices in the context of the information on the service providers and cookies used.

Processing of cookie data on the basis of consent: Before we process or have data processed in the context of the use of cookies, we ask the user for consent that can be revoked at any time. Before the consent has not been given, cookies may be used that are absolutely necessary for the operation of our online offer.

Processed data types: usage data (e.g. websites visited, interest in content, access times), meta / communication data (e.g. device information, IP addresses).

Affected persons: users (e.g. website visitors, users of online services).

Legal bases: Consent (Art. 6 Para. 1 S. 1 lit. a GDPR), legitimate interests (Art. 6 Para. 1 S. 1 lit. f. GDPR).

Provision of the online offer and web hosting

In order to be able to provide our online offer safely and efficiently, we use the services of one or more web hosting providers, from whose servers (or servers managed by them) the online offer can be accessed. For these purposes, we can use infrastructure and platform services, computing capacity, storage space and database services as well as security services and technical maintenance services.

The data processed as part of the provision of the hosting offer can include all information relating to the users of our online offer that is generated in the context of use and communication. This regularly includes the IP address that is necessary in order to be able to deliver the content of online offers to browsers, and all entries made within our online offer or from websites.

E-mail dispatch and hosting: The web hosting services we use also include the dispatch, receipt and storage of e-mails. For these purposes, the addresses of the recipients and senders as well as other information regarding the sending of e-mails (e.g. the providers involved) and the content of the respective e-mails are processed. The aforementioned data can also be processed for the purpose of recognizing SPAM. Please note that emails on the Internet are generally not sent in encrypted form. As a rule, emails are encrypted while they are being transported, but (if no so-called end-to-end encryption method is used) not on the servers from which they are sent and received. We cannot therefore assume any responsibility for the transmission path of the e-mails between the sender and receipt on our server.

Collection of access data and log files: We (or our web hosting provider) collect data on every access to the server (so-called server log files). In addition to the server log files, the address and name of the websites and files accessed, the date and time of access, the amount of data transferred, notification of successful access, browser type and version, the user’s operating system, referrer URL (the previously visited page) and, as a rule, IP Addresses and the requesting provider belong.

The server log files can be used on the one hand for security purposes, e.g. to avoid overloading the server (especially in the case of abusive attacks, so-called DDoS attacks) and on the other hand to ensure the load on the servers and their stability.

Processed data types: content data (e.g. text input, photographs, videos), usage data (e.g. websites visited, interest in content, access times), meta / communication data (e.g. device information, IP addresses).

Affected persons: users (e.g. website visitors, users of online services).

Legal basis: Legitimate interests (Art. 6 Para. 1 S. 1 lit. f. GDPR).

Blogs and publication media

We use blogs or comparable means of online communication and publication (hereinafter “publication medium”). The data of the readers are only processed for the purposes of the publication medium to the extent that it is necessary for its presentation and communication between authors and readers or for security reasons. We also refer to the information on the processing of visitors to our publication medium in the context of this data protection notice.

Comments and contributions: If users leave comments or other contributions, their IP addresses can be saved on the basis of our legitimate interests. This is done for our safety if someone leaves illegal content in comments and contributions (insults, prohibited political propaganda, etc.). In this case we can be prosecuted for the comment or contribution ourselves and are therefore interested in the identity of the author.

We also reserve the right to process user information for the purpose of spam detection on the basis of our legitimate interests.

On the same legal basis, we reserve the right to save the IP addresses of users for the duration of surveys and to use cookies in order to avoid multiple votes.

The personal information communicated in the context of the comments and contributions, any contact and website information as well as the content will be stored permanently by us until the user objects.

Retrieval of WordPress emojis and smilies: Within our WordPress blog, graphic emojis (or smilies), i.e. small graphic files that express feelings, are used, obtained from external servers, for the purpose of efficiently integrating content elements. The server providers collect the IP addresses of the users. This is necessary so that the emoji files can be transmitted to the user’s browser.

Processed data types: inventory data (e.g. names, addresses), contact data (e.g. e-mail, telephone numbers), content data (e.g. text entries, photographs, videos), usage data (e.g. websites visited, interest in content, access times), meta / communication data (e.g. Device information, IP addresses), contract data (e.g. subject of the contract, term, customer category).

Affected persons: users (e.g. website visitors, users of online services).

Purposes of processing: contractual services and services, feedback (e.g. collecting feedback via the online form), security measures, administration and answering inquiries.

Legal basis: Contract fulfillment and pre-contractual inquiries (Art. 6 Para. 1 S. 1 lit. b.GDPR), legitimate interests (Art. 6 Para. 1 S. 1 lit.f. S. 1 lit. a GDPR), protection of vital interests (Art. 6 para. 1 S. 1 lit.d. GDPR).

Used services and service providers:

Retrieval of WordPress emojis and milies: Retrieval of WordPress emojis and milies; Service provider: Automattic Inc., 60 29th Street # 343, San Francisco, CA 94110, USA; Website: https://automattic.com; Privacy policy: https://automattic.com/privacy.

UpdraftPlus: backup software and backup storage; Service provider: Simba Hosting Ltd., 11, Barringer Way, St. Neots, Cambs., PE19 1LW, GB; Website: https://updraftplus.com/.

Newsletters and electronic notifications

We send newsletters, e-mails and other electronic notifications (hereinafter “newsletters”) only with the consent of the recipient or legal permission. If the content of the newsletter is specifically described when registering for the newsletter, they are decisive for the consent of the user. In addition, our newsletters contain information about our services and us.

In order to register for our newsletters, it is generally sufficient to provide your email address. However, we can ask you to provide a name for the purpose of addressing you personally in the newsletter, or provide further information if this is necessary for the purposes of the newsletter.

Double opt-in procedure: The registration for our newsletter takes place in a so-called double opt-in procedure. This means that after registering you will receive an email in which you will be asked to confirm your registration. This confirmation is necessary so that nobody can register with someone else’s email address. The registrations for the newsletter are logged in order to be able to prove the registration process in accordance with the legal requirements. This includes storing the time of registration and confirmation as well as the IP address. Changes to your data stored by the shipping service provider are also logged.

Deletion and restriction of processing: We can store the unsubscribed e-mail addresses for up to three years on the basis of our legitimate interests before we delete them in order to be able to prove a previously given consent. The processing of this data is limited to the purpose of a possible defense against claims. An individual request for deletion is possible at any time, provided that the former existence of consent is confirmed at the same time. In the event of obligations to permanently observe contradictions, we reserve the right to store the e-mail address in a blacklist for this purpose alone (so-called “blocklist”).

The logging of the registration process takes place on the basis of our legitimate interests for the purpose of proving that it has proceeded properly. If we commission a service provider to send e-mails, this is done on the basis of our legitimate interests in an efficient and secure mailing system.

Notes on legal bases: The newsletter is sent on the basis of the consent of the recipient or, if consent is not required, on the basis of our legitimate interests in direct marketing, if and to the extent that this is legal, e.g. in the case of advertising to existing customers, is allowed. If we commission a service provider to send e-mails, this is done on the basis of our legitimate interests. The registration process is recorded based on our legitimate interests to demonstrate that it was carried out in accordance with the law.

Contents: Information about us, our services, promotions and offers.

Analysis and success measurement: The newsletters contain a so-called “web beacon”, ie a pixel-sized file that is retrieved from our server when the newsletter is opened or, if we use a shipping service provider, from its server initially technical information, such as information about the browser and your system, as well as your IP address and the time of access, is collected.

This information is used to technically improve our newsletter on the basis of the technical data or the target groups and their reading behavior based on their retrieval locations (which can be determined with the help of the IP address) or the access times. This analysis also includes determining whether the newsletters are opened, when they are opened and which links are clicked. For technical reasons, this information can be assigned to the individual newsletter recipients. However, it is neither our endeavor nor, if used, that of the shipping service provider to observe individual users. Rather, the evaluations serve us to recognize the reading habits of our users and to adapt our content to them or to send different content according to the interests of our users.

The evaluation of the newsletter and the measurement of success take place, subject to the express consent of the user, on the basis of our legitimate interests for the purpose of using a user-friendly and secure newsletter system that serves both our business interests and the expectations of the users.

A separate revocation of the performance measurement is unfortunately not possible, in this case the entire newsletter subscription must be canceled or contradicted.

Processed data types: inventory data (e.g. names, addresses), contact data (e.g. e-mail, telephone numbers), meta / communication data (e.g. device information, IP addresses), usage data (e.g. websites visited, interest in content, access times).

Affected persons: communication partner.

Purposes of processing: direct marketing (e.g. by email or post).

Legal bases: Consent (Art. 6 Para. 1 S. 1 lit. a GDPR), legitimate interests (Art. 6 Para. 1 S. 1 lit. f. GDPR).

Opposition option (opt-out): You can cancel the receipt of our newsletter at any time, i.e. Revoke your consent or object to further receipt. You will find a link to cancel the newsletter either at the end of each newsletter or you can use one of the contact options given above, preferably e-mail.

Used services and service providers:

Mailchimp: Email Marketing Platform; Service provider: “Mailchimp” – Rocket Science Group, LLC, 675 Ponce De Leon Ave NE # 5000, Atlanta, GA 30308, USA; Website: https://mailchimp.com; Data protection declaration: https://mailchimp.com/legal/privacy/.

Sweepstakes and competitions

We process personal data of participants in sweepstakes and competitions only in compliance with the relevant data protection regulations, insofar as the processing is contractually necessary for the provision, implementation and handling of the sweepstakes, the participants have consented to the processing or the processing serves our legitimate interests (e.g. in the Security of the competition or the protection of our interests against misuse through the possible collection of IP addresses when submitting competition entries).

If contributions by the participants are published as part of the competitions (e.g. in the context of a vote or presentation of the competition contributions or the winners or reporting on the competition), we point out that the names of the participants can also be published in this context. Participants can object to this at any time.

If the competition takes place within an online platform or a social network (e.g. Facebook or Instagram, hereinafter referred to as “online platform”), the usage and data protection provisions of the respective platforms also apply. In these cases, we point out that we are responsible for the information provided by the participants in the context of the competition and inquiries regarding the competition are to be directed to us.

The data of the participants will be deleted as soon as the competition or competition is over and the data is no longer required to inform the winners or because queries about the competition are to be expected. In principle, the data of the participants will be deleted no later than 6 months after the end of the competition. The winners’ data can be retained for longer, e.g. Answering questions about the prizes or being able to fulfill the prizes; in this case, the retention period depends on the type of profit and is e.g. for things or services up to three years, e.g. To be able to process warranty cases. Furthermore, the data of the participants can be stored longer, e.g. in the form of reporting on the competition in online and offline media.

If data was also collected for other purposes within the framework of the competition, its processing and the retention period are based on the data protection information for this use (e.g. in the case of registering for the newsletter as part of a competition).

Processed data types: inventory data (e.g. names, addresses), content data (e.g. text entries, photographs, videos).

Affected persons: Contest and competition participants.

Purposes of processing: Carrying out sweepstakes and competitions.

Legal basis: contract fulfillment and pre-contractual inquiries (Art. 6 Para. 1 S. 1 lit. b.GDPR).

Web analysis, monitoring and optimization

The web analysis (also known as “range measurement”) is used to evaluate the flow of visitors to our online offer and can measure behavior, interests or demographic information about visitors, such as include age or gender, as pseudonymous values. With the help of the range analysis we can e.g. recognize at which time our online offer or its functions or content are used most often or invite you to reuse. We can also understand which areas need optimization.

In addition to web analysis, we can also use test procedures to e.g. to test and optimize different versions of our online offer or its components.

For these purposes, so-called user profiles can be created and stored in a file (so-called “cookie”) or similar processes can be used for the same purpose. For this information, e.g. content viewed, websites visited and elements and technical information used there, such as the browser used, the computer system used and information on usage times. If users have consented to their location data being collected, this can also be processed, depending on the provider.

The IP addresses of the users are also saved. However, we use an IP masking process (i.e. pseudonymisation by shortening the IP address) to protect users. In general, in the context of web analysis, A / B testing and optimization, no clear user data (such as e-mail addresses or names) are saved, but pseudonyms. This means that we and the providers of the software used do not know the actual identity of the users, but only the information stored in their profiles for the purposes of the respective procedures.

Notes on legal bases: If we ask users for their consent to the use of third-party providers, the legal basis for processing data is consent. Otherwise, user data will be processed on the basis of our legitimate interests (i.e. interest in efficient, economical and recipient-friendly services). In this context, we would like to draw your attention to the information on the use of cookies in this data protection declaration.

Google Tag Manager: You should select this module if you use the Google Tag Manager for marketing purposes (e.g. to create target groups or to track conversions). If you use the Google Tag Manager exclusively in connection with the range measurement (i.e. measurement of visitor flows within your online offer), we recommend that you select the Google Tag Manager in the “Online marketing and marketing of online advertising space” group.

Processed data types: usage data (e.g. websites visited, interest in content, access times), meta / communication data (e.g. device information, IP addresses).

Affected persons: users (e.g. website visitors, users of online services).

Purposes of processing: Range measurement (e.g. access statistics, recognition of returning visitors), tracking (e.g. interest- / behavior-related profiling, use of cookies), visit action evaluation, profiling (creation of user profiles), interest-based and behavior-related marketing.

Security measures: IP masking (pseudonymization of the IP address).

Legal bases: Consent (Art. 6 Para. 1 S. 1 lit. a GDPR), legitimate interests (Art. 6 Para. 1 S. 1 lit. f. GDPR).

Used services and service providers:

Google Analytics: range measurement and web analysis; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA; Website: https://marketingplatform.google.com/intl/de/about/analytics/; Data protection declaration: https://policies.google.com/privacy.

Google Optimize: Use of Google Analytics data for the purpose of improving areas of our online offer and improving the alignment of our marketing measures with the potential interests of users; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA; Website: https://optimize.google.com; Data protection declaration: https://policies.google.com/privacy; Opposition option (opt-out): Opt-out plug-in: https://tools.google.com/dlpage/gaoptout?hl=de, settings for displaying advertisements: https://adssettings.google.com/authenticated.

Google Tag Manager: Google Tag Manager is a solution with which we manage so-called website tags via an interface and thus integrate other services into our online offer (please refer to further information in this data protection declaration). With the Tag Manager itself (which implements the tags) z. B. has not yet created any user profiles or saved cookies. Google only learns the IP address of the user, which is necessary to run the Google Tag Manager. Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA; Website: https://marketingplatform.google.com; Data protection declaration: https://policies.google.com/privacy.

Online marketing

We process personal data for online marketing purposes, which can include in particular the marketing of advertising space or the presentation of advertising and other content (collectively referred to as “content”) based on the potential interests of the users and the measurement of their effectiveness.

For these purposes, so-called user profiles are created and stored in a file (so-called “cookie”) or similar processes are used, by means of which the user information relevant to the presentation of the aforementioned content is saved. For this information, e.g. content viewed, websites visited, online networks used, but also communication partners and technical information such as the browser used, the computer system used and information on usage times. If users have consented to their location data being collected, this can also be processed.

The IP addresses of the users are also saved. However, we use available IP masking procedures (i.e. pseudonymization by shortening the IP address) to protect users. In general, no clear user data (such as e-mail addresses or names) is saved as part of the online marketing process, but pseudonyms. This means that we and the providers of online marketing processes do not know the actual identity of the users, but only the information stored in their profiles.

The information in the profiles is usually stored in the cookies or by means of similar processes. These cookies can later generally also be read out on other websites that use the same online marketing process, analyzed for the purpose of displaying content, as well as supplemented with further data and stored on the server of the online marketing process provider.

As an exception, clear data can be assigned to the profiles. This is the case when the users e.g. Are members of a social network whose online marketing process we use and the network connects the profiles of the users with the aforementioned information. We ask you to note that users may make additional agreements with the providers, e.g. through consent during registration.

In principle, we only get access to summarized information about the success of our advertisements. However, as part of so-called conversion measurements, we can check which of our online marketing processes have led to a so-called conversion, i.e. e.g. to conclude a contract with us. The conversion measurement is used solely to analyze the success of our marketing measures.

Unless otherwise stated, we ask you to assume that the cookies used will be stored for a period of two years.

Notes on legal bases: If we ask users for their consent to the use of third-party providers, the legal basis for processing data is consent. Otherwise, user data will be processed on the basis of our legitimate interests (i.e. interest in efficient, economical and recipient-friendly services). In this context, we would like to draw your attention to the information on the use of cookies in this data protection declaration.

Target group formation with Google Analytics: We use Google Analytics in order to display the advertisements placed within Google’s advertising services and its partners only to those users who have also shown an interest in our online offer or who have certain characteristics (e.g. interests in certain topics or products which are determined on the basis of the websites visited) which we transmit to Google (so-called “remarketing” or “Google Analytics audiences”). With the help of remarketing audiences, we would also like to ensure that our ads correspond to the potential interest of the users

Facebook pixel: With the help of the Facebook pixel, Facebook is on the one hand able to determine the visitors of our online offer as a target group for the presentation of advertisements (so-called “Facebook ads”). Accordingly, we use the Facebook pixel to only send the Facebook ads placed by us to those users on Facebook and within the services of the partners cooperating with Facebook (so-called “Audience Network” https://www.facebook.com/audiencenetwork/ ) who have also shown an interest in our online offer or who have certain characteristics (e.g. interest in certain topics or products that can be seen from the websites visited) that we transmit to Facebook (so-called “Custom Audiences”) of the Facebook pixel, we would also like to ensure that our Facebook ads correspond to the potential interest of the users and are not annoying. With the help of the Facebook pixel, we can also improve the effectiveness of Facebook ads

Processed data types: usage data (e.g. websites visited, interest in content, access times), meta / communication data (e.g. device information, IP addresses), location data (data that indicate the location of the end user’s device), social data (data that are subject to social secrecy (§ 35 SGB I) and are processed, for example, by social insurance agencies, social welfare agencies or supply authorities.).

Affected persons: users (e.g. website visitors, users of online services), interested parties, customers, employees (e.g. employees, applicants, former employees), communication partners.

Purposes of processing: tracking (e.g. interest / behavior-related profiling, use of cookies), remarketing, visitor action evaluation, interest-based and behavior-related marketing, profiling (creation of user profiles), range measurement (e.g. access statistics, recognition of returning visitors), target group formation (determination of for marketing purposes relevant target groups or other output of content), cross-device tracking (cross-device processing of user data for marketing purposes).

Security measures: IP masking (pseudonymization of the IP address).

Legal basis: Consent (Art. 6 Para. 1 S. 1 lit. a GDPR), legitimate interests (Art. 6 Para. 1 S. 1 lit. f. GDPR).

Opposition option (opt-out): We refer to the data protection information of the respective provider and the options for objection given to the provider (so-called “opt-out”). If no explicit opt-out option has been specified, you have the option of switching off cookies in your browser settings. However, this can restrict the functions of our online offer. We therefore also recommend the following opt-out options, which are offered in summary for the respective areas: a) Europe: https://www.youronlinechoices.eu. b) Canada: https://www.youradchoices.ca/choices. c) USA: https://www.aboutads.info/choices. d) Cross-regional: https://optout.aboutads.info.

Used services and service providers:

Google Tag Manager: Google Tag Manager is a solution with which we manage so-called website tags via an interface and thus integrate other services into our online offer (please refer to further information in this data protection declaration). With the Tag Manager itself (which implements the tags) z. B. has not yet created any user profiles or saved cookies. Google only learns the IP address of the user, which is necessary to run the Google Tag Manager. Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA; Website: https://marketingplatform.google.com; Data protection declaration: https://policies.google.com/privacy.

Google Analytics: online marketing and web analysis; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA; Website: https://marketingplatform.google.com/intl/de/about/analytics/; Data protection declaration: https://policies.google.com/privacy; Opposition option (opt-out): Opt-out plug-in: https://tools.google.com/dlpage/gaoptout?hl=de, settings for displaying advertisements: https://adssettings.google.com/authenticated.

Google Ads and conversion measurement: We use the online marketing process “Google Ads” to place advertisements in the Google advertising network (e.g. in search results, in videos, on websites, etc.) so that they are displayed to users who are presumed to be interested have at the ads. We also measure the conversion of the ads. However, we only learn the anonymous total number of users who clicked on our ad and were forwarded to a page with a so-called “conversion tracking tag”. However, we ourselves do not receive any information that could be used to identify users. Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA; Website: https://marketingplatform.google.com; Data protection declaration: https://policies.google.com/privacy.

Google Ad Manager: We use the “Google Marketing Platform” (and services such as “Google Ad Manager”) to place advertisements in the Google advertising network (e.g., in search results, in videos, on websites, etc.). The Google Marketing Platform is characterized by the fact that ads are displayed in real time based on the presumed interests of users. This allows us to display advertisements for and within our online offer in a more targeted manner in order to only present users with advertisements that potentially correspond to their interests. If a user e.g. Ads for products that he was interested in on other online offers are called “remarketing”. Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheater Parkway , Mountain View, CA 94043, USA; website: https://marketingplatform.google.com; privacy policy: https://policies.google.com/privacy.

Google Adsense with personalized ads: We use the Google Adsense service with personalized ads, with the help of which ads are displayed within our online offer and we receive remuneration for their display or other use. ; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA; Website: https://marketingplatform.google.com; Data protection declaration: https://policies.google.com/privacy.

Google Adsense with non-personalized ads: We use the Google Adsense service with non-personalized ads, with the help of which ads are displayed within our online offer and we receive remuneration for their display or other use. ; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA; Website: https://marketingplatform.google.com; Data protection declaration: https://policies.google.com/privacy.

Facebook pixel: Service provider: https://www.facebook.com, Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbor, Dublin 2, Ireland, parent company: Facebook, 1 Hacker Way, Menlo Park, CA 94025, USA ; Website: https://www.facebook.com; Data protection declaration: https://www.facebook.com/about/privacy; Opposition option (opt-out): https://www.facebook.com/settings?tab=ads; Additional information on data protection: Agreement on joint processing of personal data with the Facebook pixel (and other Facebook business tools): https://www.facebook.com/legal/controller_addendum ..

Affiliate Programs and Affiliate Links

In our online offer, we include so-called affiliate links or other references (which may include search masks, widgets or discount codes) to the offers and services of third-party providers (collectively referred to as “affiliate links”). If users follow the affiliate links or then take advantage of the offers, we can receive a commission or other benefits from these third-party providers (collectively referred to as “commission”).

In order to be able to track whether the users have taken advantage of the offers of an affiliate link used by us, it is necessary for the respective third party provider to find out that the users have followed an affiliate link used within our online offer. The assignment of the affiliate links to the respective business deals or to other promotions (e.g. purchases) serves the sole purpose of commission accounting and is canceled as soon as it is no longer necessary for the purpose.

For the purposes of the aforementioned assignment of the affiliate links, the affiliate links can be supplemented with certain values ​​that are part of the link or otherwise, e.g. in a cookie. In addition to the values, the starting website (referrer), the time, an online identifier of the operator of the website on which the affiliate link was located, an online identifier of the respective offer, the type of link used, the type of offer and an online identifier of the user.

Notes on legal bases: If we ask users for their consent to the use of third-party providers, the legal basis for processing data is consent. Furthermore, their use can be part of our (pre) contractual services, provided that the use of third-party providers has been agreed in this context. Otherwise, user data will be processed on the basis of our legitimate interests (i.e. interest in efficient, economical and recipient-friendly services). In this context, we would like to draw your attention to the information on the use of cookies in this data protection declaration.

Processed data types: contract data (e.g. subject of the contract, term, customer category), usage data (e.g. websites visited, interest in content, access times), meta / communication data (e.g. device information, IP addresses), inventory data (e.g. names, addresses), payment data (e.g. bank details, invoices, payment history).

Affected persons: users (e.g. website visitors, users of online services), customers.

Purposes of processing: affiliate tracking, contractual performance and service.

Legal basis: Consent (Art. 6 Para. 1 S. 1 lit. a GDPR), contract fulfillment and pre-contractual inquiries (Art. 6 Para. 1 S. 1 lit. b.GDPR), legitimate interests (Art. 6 Para. 1 S. . 1 lit.f. GDPR).

Used services and service providers:

Amazon Affiliate Program: Amazon Affiliate Program – Amazon and the Amazon logo are trademarks of Amazon.com, Inc. or one of its affiliates. Service provider: Amazon Europe Core S.à.r.l., Amazon EU S.à.r.l, Amazon Services Europe S.à.r.l. and Amazon Media EU S.à.r.l., all four located at 38, avenue John F. Kennedy, L-1855 Luxembourg, and Amazon Instant Video Germany GmbH, Domagkstr. 28, 80807 Munich (together “Amazon Europe”), parent company: Amazon.com, Inc., 2021 Seventh Ave, Seattle, Washington 98121, USA .; Website: https://www.amazon.de; Data protection declaration: https://www.amazon.de/gp/help/customer/display.html?nodeId=201909010.

eBay Partner Network: Service provider: eBay Partner Network, Inc., 2145 Hamilton Ave., San Jose, CA 95125, USA; Website: https://partnernetwork.ebay.de; Data protection declaration: https://partnernetwork.ebay.de/legal#privacy-policy.

Presence in social networks (social media)

We maintain an online presence within social networks and process user data in this context in order to communicate with the users active there or to offer information about us.

We would like to point out that user data can be processed outside of the European Union. This can result in risks for the user, because e.g. the enforcement of user rights could be made more difficult.

Furthermore, the data of the users within social networks are usually processed for market research and advertising purposes. E.g. User profiles are created based on the usage behavior and the resulting interests of the users. The usage profiles can in turn be used to e.g. To place advertisements inside and outside the networks that presumably correspond to the interests of the users. For these purposes, cookies are usually stored on the user’s computer, in which the usage behavior and the interests of the user are stored. Furthermore, data can be saved in the usage profiles regardless of the devices used by the users (especially if the users are members of the respective platforms and are logged in to them).

For a detailed description of the respective forms of processing and the possibilities of objection (opt-out), we refer to the data protection declarations and information provided by the operators of the respective networks.

In the case of requests for information and the assertion of rights of data subjects, we point out that these can be most effectively asserted with the providers. Only the providers have access to the data of the users and can take appropriate measures and provide information. If you still need help, you can contact us.

Processed data types: inventory data (e.g. names, addresses), contact data (e.g. e-mail, telephone numbers), content data (e.g. text entries, photographs, videos), usage data (e.g. websites visited, interest in content, access times), meta / communication data (e.g. Device information, IP addresses).

Affected persons: users (e.g. website visitors, users of online services).

Purposes of processing: Contact requests and communication, tracking (e.g. interest / behavior-related profiling, use of cookies), remarketing, range measurement (e.g. access statistics, recognition of returning visitors).

Legal basis: Legitimate interests (Art. 6 Para. 1 S. 1 lit. f. GDPR).

Used services and service providers:

Instagram: social network; Service provider: Instagram Inc., 1601 Willow Road, Menlo Park, CA, 94025, USA; Website: https://www.instagram.com; Data protection declaration: https://instagram.com/about/legal/privacy.

Facebook: social network; Service provider: Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbor, Dublin 2, Ireland, parent company: Facebook, 1 Hacker Way, Menlo Park, CA 94025, USA; Website: https://www.facebook.com; Data protection declaration: https://www.facebook.com/about/privacy; Opposition option (opt-out): Settings for advertisements: https://www.facebook.com/settings?tab=ads; Additional information on data protection: Agreement on joint processing of personal data on Facebook pages: https://www.facebook.com/legal/terms/page_controller_addendum, data protection information for Facebook pages: https://www.facebook.com/legal/ terms / information_about_page_insights_data; Agreement on joint processing of personal data with business tools from Facebook: https://www.facebook.com/legal/controller_addendum ..

LinkedIn: social network; Service provider: LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland; Website: https://www.linkedin.com; Data protection declaration: https://www.linkedin.com/legal/privacy-policy; Opposition option (opt-out): https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out.

Pinterest: social network; Service provider: Pinterest Inc., 635 High Street, Palo Alto, CA, 94301, USA ,; Website: https://www.pinterest.com; Data protection declaration: https://about.pinterest.com/de/privacy-policy; Opposition option (opt-out): https://about.pinterest.com/de/privacy-policy.

Snapchat: social network; Service provider: Snap Inc., 3000 31st Street, Santa Monica, California 90405, USA; Website: https://www.snapchat.com/; Data protection declaration: https://www.snap.com/de-DE/privacy/privacy-policy, cookie policy: https://www.snap.com/de-DE/cookie-policy; Standard contractual clauses (guaranteeing the level of data protection when processing in third countries): https://www.snap.com/en-US/terms/standard-contractual-clauses.

TikTok: social network / video platform; Service provider: musical.ly Inc., 10351 Santa Monica Blvd # 310, Los Angeles, CA 90025 USA; Website: https://www.tiktok.com; Data protection declaration: https://www.tiktok.com/de/privacy-policy.

YouTube: social network; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA; Data protection declaration: https://policies.google.com/privacy; Opposition option (opt-out): https://adssettings.google.com/authenticated.

Xing: social network; Service provider: XING AG, Dammtorstraße 29-32, 20354 Hamburg, Germany; Website: https://www.xing.de; Data protection declaration: https://privacy.xing.com/de/datenschutzerklaerung.

Plugins and embedded functions as well as content

We incorporate functional and content elements into our online offering that are obtained from the servers of their respective providers (hereinafter referred to as “third-party providers”). These can be graphics, videos or social media buttons as well as posts (hereinafter uniformly referred to as “content”).

The integration always presupposes that the third-party providers of this content process the IP address of the user, since without the IP address they would not be able to send the content to their browser. The IP address is therefore required for the display of this content or functions. We strive to only use content whose respective providers only use the IP address to deliver the content. Third-party providers can also use so-called pixel tags (invisible graphics, also known as “web beacons”) for statistical or marketing purposes. The “pixel tags” can be used to evaluate information such as visitor traffic on the pages of this website. The pseudonymous information can also be stored in cookies on the user’s device and contain, among other things, technical information about the browser and operating system, the websites to be referred to, the time of visit and other information about the use of our online offer, as well as being linked to such information from other sources.

Notes on legal bases: If we ask users for their consent to the use of third-party providers, the legal basis for processing data is consent. Otherwise, user data will be processed on the basis of our legitimate interests (i.e. interest in efficient, economical and recipient-friendly services). In this context, we would like to draw your attention to the information on the use of cookies in this data protection declaration.

Processed data types: usage data (e.g. websites visited, interest in content, access times), meta / communication data (e.g. device information, IP addresses), location data (data that indicate the location of the end user’s device), contact data (e.g. e- Mail, telephone numbers), content data (e.g. text entries, photographs, videos), inventory data (e.g. names, addresses).

Affected persons: users (e.g. website visitors, users of online services), communication partners.

Purposes of processing: Provision of our online offer and user-friendliness, contractual services and services, contact inquiries and communication, direct marketing (e.g. by e-mail or post), tracking (e.g. interest / behavior-based profiling, use of cookies), interest-based and behavior-related marketing, profiling (Creation of user profiles), security measures, administration and answering inquiries.

Legal basis: Legitimate interests (Art. 6 Para. 1 S. 1 lit.f. GDPR), consent (Art. 6 Para. 1 S. 1 lit. a GDPR), fulfillment of contracts and pre-contractual inquiries (Art . 1 lit. b GDPR).

Used services and service providers:

Facebook plugins and content: Facebook social plugins and content – for this, e.g. Contents such as images, videos or texts and buttons belong with which users can share contents of this online offer within Facebook. The list and the appearance of the Facebook social plugins can be viewed here: https://developers.facebook.com/docs/plugins/; Service provider: https://www.facebook.com, Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbor, Dublin 2, Ireland, parent company: Facebook, 1 Hacker Way, Menlo Park, CA 94025, USA; Website: https://www.facebook.com; Data protection declaration: https://www.facebook.com/about/privacy; Opposition option (opt-out): Settings for advertisements: https://www.facebook.com/settings?tab=ads.

Font Awesome: display of fonts and symbols; Service provider: Fonticons, Inc., 6 Porter Road Apartment 3R, Cambridge, MA 02140, USA; Website: https://fontawesome.com/; Data protection declaration: https://fontawesome.com/privacy.

Google Fonts: We integrate the fonts (“Google Fonts”) from the provider Google, whereby the user data is used solely for the purpose of displaying the fonts in the user’s browser. The integration is based on our legitimate interests in a technically secure, maintenance-free and efficient use of fonts, their uniform representation and taking into account possible licensing restrictions for their integration. Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA; Website: https://fonts.google.com/; Data protection declaration: https://policies.google.com/privacy.

Google Maps: We integrate maps from the “Google Maps” service provided by Google. The processed data may include, in particular, the users’ IP addresses and location data, which, however, are not collected without their consent (usually in the context of the settings of their mobile devices); Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA; Website: https://cloud.google.com/maps-platform; Data protection declaration: https://policies.google.com/privacy; Opposition option (opt-out): Opt-out plug-in: https://tools.google.com/dlpage/gaoptout?hl=de, settings for displaying advertisements: https://adssettings.google.com/authenticated.

Google Maps API: This site uses the Google Maps map service via an API. The provider is Google Inc., 1600 Amphitheater Parkway, Mountain View, CA 94043, USA. To use the functions of Google Maps it is necessary to save your IP address. This information is usually transmitted to a Google server in the USA and stored there. The provider of this site has no influence on this data transfer. The use of Google Maps is in the interest of an appealing presentation of our online offers and to make it easy to find the places we have indicated on the website. This represents a legitimate interest within the meaning of Art. 6 Para. 1 lit. f GDPR. You can find more information on the handling of user data in Google’s data protection declaration: https://www.google.de/intl/de/policies/privacy/.

Instagram plugins and content: Instagram plugins and content – e.g. Contents such as pictures, videos or texts and buttons belong with which users can share contents of this online offer within Instagram. Service provider: https://www.instagram.com, Instagram Inc., 1601 Willow Road, Menlo Park, CA, 94025, USA; Website: https://www.instagram.com; Data protection declaration: https://instagram.com/about/legal/privacy.

OpenStreetMap: We integrate the maps of the “OpenStreetMap” service, which are offered by the OpenStreetMap Foundation (OSMF) on the basis of the Open Data Commons Open Database License (ODbL). The user data is used by OpenStreetMap exclusively for the purpose of displaying the map functions and for temporarily storing the selected settings. This data may include, in particular, the users’ IP addresses and location data, which, however, are not collected without their consent (usually within the framework of the settings of their mobile devices). Service provider: OpenStreetMap Foundation (OSMF); Website: https://www.openstreetmap.de; Privacy policy: https://wiki.openstreetmap.org/wiki/Privacy_Policy.

Pinterest plugins and content: Pinterest plugins and content – e.g. Contents such as images, videos or texts and buttons belong with which users can share contents of this online offer within Pinterest. Service provider: Pinterest Inc., 635 High Street, Palo Alto, CA, 94301, USA ,; Website: https://www.pinterest.com; Data protection declaration: https://about.pinterest.com/de/privacy-policy.

ReCaptcha: We bind the “ReCaptcha” function to recognize bots, e.g. for entries in online forms. The behavioral information provided by users (e.g. mouse movements or queries) is evaluated in order to be able to differentiate between people and bots. Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA; Website: https://www.google.com/recaptcha/; Data protection declaration: https://policies.google.com/privacy; Opposition option (opt-out): Opt-out plug-in: https://tools.google.com/dlpage/gaoptout?hl=de, settings for displaying advertisements: https://adssettings.google.com/authenticated.

YouTube videos: video content; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA; Website: https://www.youtube.com; Data protection declaration: https://policies.google.com/privacy; Opposition option (opt-out): Opt-out plug-in: https://tools.google.com/dlpage/gaoptout?hl=de, settings for displaying advertisements: https://adssettings.google.com/authenticated.

Deletion of data

The data processed by us will be deleted in accordance with the legal requirements as soon as the consent permitted for processing is revoked or other permissions are no longer applicable (e.g. if the purpose of processing this data no longer applies or if it is not required for the purpose).

If the data are not deleted because they are required for other and legally permissible purposes, their processing will be limited to these purposes. This means that the data is blocked and not processed for other purposes. This applies e.g. for data that must be kept for commercial or tax law reasons or whose storage is necessary to assert, exercise or defend legal claims or to protect the rights of another natural or legal person.

Further information on the deletion of personal data can also be found in the individual data protection information of this data protection declaration.

Change and update of the data protection declaration

We ask you to inform yourself regularly about the content of our data protection declaration. We will adapt the data protection declaration as soon as the changes to the data processing carried out by us make this necessary. We will inform you as soon as the changes require your participation (e.g. consent) or other individual notification.

If we provide addresses and contact information of companies and organizations in this data protection declaration, please note that the addresses can change over time and ask you to check the information before contacting us.

Data Subject Rights

As the data subject, you have various rights under the GDPR, which arise in particular from Art. 15 to 21 GDPR:

Right of objection: You have the right, for reasons that arise from your particular situation, to object at any time to the processing of your personal data, which is based on Art. 6 Para. 1 lit. e or f DSGVO takes place to object; this also applies to profiling based on these provisions. If the personal data concerning you are processed in order to operate direct mail, you have the right to object at any time to the processing of the personal data concerning you for the purpose of such advertising; this also applies to profiling insofar as it is associated with such direct advertising.

Right to withdraw consent: You have the right to withdraw your consent at any time.

Right to information: You have the right to request confirmation as to whether the data in question is being processed and to request information about this data as well as further information and a copy of the data in accordance with legal requirements.

Right to correction: In accordance with the legal requirements, you have the right to request the completion of the data concerning you or the correction of incorrect data concerning you.

Right to deletion and restriction of processing: In accordance with the legal requirements, you have the right to request that the data relating to you be deleted immediately or, alternatively, to request that the processing of the data be restricted in accordance with the legal requirements.

Right to data portability: You have the right to receive data concerning you that you have provided to us in accordance with the legal requirements in a structured, common and machine-readable format or to request that it be transmitted to another person responsible.

Complaint to the supervisory authority: In accordance with the legal requirements, you also have the right to lodge a complaint with a supervisory authority, in particular in the member state of your habitual residence, your place of work or the place of the alleged infringement, if you are of the opinion that the processing of the data concerning you personal data violates the GDPR.

Definitions of terms

This section gives you an overview of the terms used in this data protection declaration. Many of the terms are taken from the law and primarily defined in Art. 4 GDPR. The legal definitions are binding. The following explanations, on the other hand, are primarily intended to aid understanding. The terms are sorted alphabetically.

Affiliate tracking: As part of affiliate tracking, links that the linked websites use to refer users to websites with product or other offers are logged. The operators of the linked websites can receive a commission if users follow these so-called affiliate links and then take advantage of the offers (e.g. buy goods or use services). For this, it is necessary that the providers can track whether users who are interested in certain offers then take advantage of the affiliate links. It is therefore necessary for the functionality of affiliate links that they are supplemented by certain values ​​that become part of the link or otherwise, e.g. in a cookie. The values ​​include, in particular, the starting website (referrer), the time, an online identifier of the operator of the website on which the affiliate link was located, an online identifier of the respective offer, an online identifier of the user and tracking-specific values , such as Advertising material ID, partner ID and categorizations.

Visit action evaluation: “Visit action evaluation” (English “Conversion Tracking”) describes a procedure with which the effectiveness of marketing measures can be determined. For this purpose, a cookie is usually stored on the users’ devices within the websites on which the marketing measures are carried out and then retrieved again on the target website. For example, we can see whether the advertisements we placed on other websites were successful).

Cross-device tracking: Cross-device tracking is a form of tracking in which user behavior and interest information is recorded across devices in so-called profiles by assigning an online identifier to the users. As a result, the user information can usually be analyzed for marketing purposes regardless of the browser or device used (e.g. mobile phones or desktop computers). Most providers do not link the online identification with clear data such as names, postal addresses or e-mail addresses.

IP masking: “IP masking” is a method in which the last octet, ie the last two digits of an IP address, is deleted so that the IP address can no longer be used to uniquely identify a person. Therefore, IP masking is a means of pseudonymising processing methods, especially in online marketing

Interest-based and behavior-based marketing: One speaks of interest-based and / or behavior-based marketing when potential interests of users in advertisements and other content are predetermined as precisely as possible. This is done on the basis of information about their previous behavior (e.g. visiting certain websites and lingering on them, buying behavior or interaction with other users), which are stored in a so-called profile. Cookies are usually used for these purposes.

Personal data: “Personal data” are all information that relates to an identified or identifiable natural person (hereinafter “data subject”); A natural person is regarded as identifiable who can be identified directly or indirectly, in particular by means of assignment to an identifier such as a name, an identification number, location data, an online identifier (e.g. cookie) or one or more special features, which express the physical, physiological, genetic, psychological, economic, cultural or social identity of this natural person.

Profiling: “Profiling” refers to any type of automated processing of personal data that consists of using this personal data to identify certain personal aspects that relate to a natural person (depending on the type of profiling, this includes information relating to the Age, gender, location data and movement data, interaction with websites and their content, shopping behavior, social interactions with other people) to analyze, evaluate or predict them (e.g. the interests in certain content or products, the click behavior on a website or Cookies and web beacons are often used for profiling purposes.

Reach measurement: Reach measurement (also known as web analytics) is used to evaluate the flow of visitors to an online offer and can measure the behavior or interests of visitors in certain information, such as Content from web pages. With the help of the reach analysis, website owners can e.g. recognize at what time visitors visit your website and what content they are interested in. This means they can e.g. better adapt the content of the website to the needs of its visitors. For the purpose of range analysis, pseudonymous cookies and web beacons are often used to recognize returning visitors and thus to receive more precise analyzes of the use of an online offer.

Remarketing: One speaks of “remarketing” or “retargeting” when e.g. For advertising purposes, it is noted which products a user was interested in on a website in order to inform the user of these products on other websites, e.g. in advertisements, to remember.

Tracking: One speaks of “tracking” when the behavior of users can be traced across several online offers. As a rule, behavioral and interest information with regard to the online offers used is stored in cookies or on the servers of the tracking technology providers (so-called profiling). This information can then e.g. can be used to show users advertisements that are likely to correspond to their interests.

Responsible: The “responsible” is the natural or legal person, authority, institution or other body that alone or jointly with others decides on the purposes and means of processing personal data.
Processing: “Processing” is any process carried out with or without the help of automated processes or any such series of processes in connection with personal data. The term is broad and encompasses practically every handling of data, be it the collection, evaluation, storage, transmission or deletion.

Target group formation: One speaks of target group formation (or “Custom Audiences”) when target groups are used for advertising purposes, e.g. Display of advertisements. E.g. Based on a user’s interest in certain products or topics on the Internet, it can be concluded that this user is interested in advertisements for similar products or the online shop in which he viewed the products. One speaks of “lookalike audiences” (or similar target groups), in turn, when the content assessed as suitable is displayed to users whose profiles or interests presumably correspond to the users for whom the profiles were created. Cookies and web beacons are generally used for the purpose of creating custom audiences and lookalike audiences.

 

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